Cooke Optics Announces Aaton Support for /i Technology
IBC, Amsterdam - 6 September, 2007 - Cooke Optics Ltd., a premier manufacturer of precision lenses for the motion picture industry, announces that Aaton, the renowned film equipment manufacturer, has incorporated support for the Cooke-developed /i Technology into its Penelope-2 35mm camera. Cooke /i Technology enables film and digital cameras to automatically record key lens and camera data for every film frame shot and provide it to post-production teams digitally. The technology streamlines both production and post, saving significant time and costs and eliminating guesswork, while enabling greater creative freedom.
Aaton made its name with innovations that are now widespread in the film industry, including Super-16 and built-in video-assist. In 1982 it introduced Event Memory, a method of recording physical parameters of a camera, such as iris focus and lens adjustment – but until now no lens manufacturer had the technology to work with the camera.
“For me, /i Technology is the embodiment of a 25 year old dream - we have been working towards this type of collaboration between the camera and the lens for a long time and, since I have a long association with Cooke, I am delighted that they have made it possible,” said Jean-Pierre Beauviala, Chairman, Aaton.
Les Zellan, chairman of Cooke Optics, said, "It is fantastic that Aaton, an innovative company that truly understands the needs of the film maker, has joined the growing number of organisations that support /i Technology. By adopting /i, companies like Aaton are helping streamline acquisition and automate data recording processes across the entire production and post chain.”
Aaton joins ARRI, Avid, Cinematography Electronics, CMotion, Dalsa, Mark Roberts Motion Control, Preston Cinema Systems, RED, The Pixel Farm and Service Vision in supporting /i Technology. Cooke Optics has also incorporated the protocol into its own S4/i series of Prime and Zoom lenses, providing cinematographers and camera operators with vital information on lens setting, focusing distance, aperture and depth-of-field, hyperfocal distance, serial number, owner data, lens type, focal length in both metric and footage measurements, and zoom position for zoom lenses. Cooke will showcase its S4/i Prime lenses at the IBC show, in Hall 11, Booth 400.
About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Recent films and TV series shot with Cooke lenses include Hairspray, No Reservations, Caravaggio, Casino Royale, Notes on a Scandal, The Da Vinci Code, Harry Potter and the Order of the Phoenix, Entourage, Scrubs, Bionic Woman, Journeyman, Life and many more.
Media contacts:
Europe & APAC :
Wendy Mattock, Bubble & Squeak, e: wendy@bubblesqueak.co.uk m: +44 (0)7912 300231
US:
Julia Miller, Bubble & Squeak, e: julia@bubblesqueak.com t: 310.259.5834, m: 310.259.5834
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